Major League Baseball Properties has teamed with Columbia Pictures and Marvel Studios for an unprecedented marketing partnership to support the highly anticipated national release of Spider-Man 2, it was jointly announced today by Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group and Tim Brosnan, EVP Business for Major League Baseball.
The focus of the marketing partnership will be a weekend of Spider-Man 2 events coordinated with Major League Baseball Properties and the 15 MLB Clubs hosting home games June 11-13.
During Spider-Man 2 Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field Spider-Man signage and each Club will feature special Spider-Man promotional events, including giveaways with the world-renowned web crawler. In addition, highlights from Spider-Man 2 will run on stadium video boards to promote the motion picture’s June 30 release. Major League Baseball Properties and the 15 participating Clubs will promote Spider-Man 2 Weekend locally in each market and nationally.
“This is the perfect alliance between two quintessential national pastimes — baseball and movie going,” said Ammer. “This partnership celebrates superheroes, whether they are on the field or on the big screen and we are extremely excited about the opportunity to create this unique promotion with Major League Baseball.”
“‘Spider-Man 2’ Weekend is a part of our continuing marketing efforts to appeal to younger fans in new and non-traditional ways,” added Brosnan. “We anticipate that ‘Spider-Man 2’ will break records at our ballparks and in the theaters.”
Major League Baseball Clubs hosting Spider-Man 2 Weekend are the Anaheim Angels, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cleveland Indians, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, New York Yankees, Oakland Athletics, Seattle Mariners, Tampa Bay Devil Rays, Texas Rangers, and Toronto Blue Jays.
Source: Columbia Pictures