The Spirit Art School Program Announced

News

The Spirit Art School Program Announced

Source:Lionsgate

July 29, 2008

Announced last week by Lionsgate, but here is the official press release:

Lionsgate, a leading next generation filmed entertainment studio, today announced that it will partner with nine prestigious art schools nationwide in THE SPIRIT Art School Program, which will present nine student-designed advertising campaigns for the upcoming film THE SPIRIT, written for the screen and directed by Frank Miller, creator of 300 and SIN CITY. The campaigns will be unveiled throughout the summer in the individual cities that are home to the nine schools. THE SPIRIT Art School Program will launch this weekend at the annual Comic-Con convention in San Diego, when The Art Institute of California-San Diego introduces its campaign. The announcement was made jointly by Lionsgate Co-Presidents of Theatrical Marketing Sarah Greenberg and Tim Palen, and Deborah Del Prete and Gigi Pritzker, co-principals of Odd Lot Entertainment and production partners with Lionsgate on THE SPIRIT.

"We are very excited and proud to be partnering with these nine superb arts educators on this innovative program," said Greenberg and Palen. "Will Eisner and his masterpiece, THE SPIRIT, were great influences to me. THE SPIRIT Art School Program gives students at these nine institutions a terrific showcase for their work, and it’s also a wonderful way to continue the cross-generational exchange of ideas that is so important to every art form." said Frank Miller.

The college-level facilities participating in THE SPIRIT Art School Program are: The Fashion Institute of Design and Merchandise in Los Angeles; School of the Art Institute of Chicago; The Art Institute of New York; The Art Institute of California – San Francisco; The Art Institute of California – San Diego, Miami Ad School; The Art Institute of Washington; The Art Institute of Philadelphia; and The New England Institute of Art. The schools were provided with creative assets from the Lionsgate marketing portfolio, and were given wide artistic latitude in interpreting THE SPIRIT to design a campaign that was pertinent and unique to their cities. The program is spearheaded by Danielle Della Corna, Director of Media and Promotion for Lionsgate.

The first of THE SPIRIT Art School Program advertising campaigns will be unveiled at this weekend’s Comic-Con, the annual celebration of all things comic-oriented. The Art Institute of California - San Diego has created a series of specially designed SPIRIT cups, which will be used at all the Comic-Con concession stands. The cups bear the unique signatures of the films four femmes fatales: Silken Floss, Sand Saref, Ellen Dolan and Lorelei Rox. And San Diegans will learn that they are now being protected by the masked crusader as SPIRIT Neighborhood Watch signs are posted in strategic locations around the city.

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Posted by: Redd on July 29, 2008 at 17:53:40

Well Comic con came went, so what are the names of the schools that are partners with them?

Posted by: WTF on July 29, 2008 at 18:04:25

adamantium g i totally agree this is taking away the uniqueness of Sin City so that when Sin City 2 comes out it wont be anything special

Posted by: Kill All Firsters on July 29, 2008 at 18:05:18

@adamantium g
IMMMMMMMMMMM BAAAAAACCCCCCKKKKKKKK

Posted by: NoBSB on July 29, 2008 at 19:29:15

What? No Art Center College of Design? This is bullcrap.

Posted by: Jorge on July 29, 2008 at 20:06:57

.......ugh....I give up....

Posted by: Ancient Fanboy on July 29, 2008 at 20:23:36

Oh,so no Savannah Collage of Art and Design either. Shame,they got a great curriculum on sequential art.

Posted by: Giant Squid Studio on July 29, 2008 at 20:32:45

I worry about a movie that needs gimmicks like these to generate buzz. I might have taken it seriously if the School of Visual Arts in NYC was one of the schools. SVA was the school where Eisner taught a cartooning class that I had the honor of attending many years ago.

Posted by: Brit on July 29, 2008 at 20:40:47

It's cute that they think the copy-paste ArtInstitute schools are "prestigious"

Posted by: Barry Zito on July 29, 2008 at 21:07:11

Cool artwork, bad actors, potentially good director. Hopefully it'll be as good as "Drillbit Taylor"

Posted by: dontfearmereaper on July 29, 2008 at 21:58:08

you guys sound like a bunch of girls.

Posted by: U.V on July 29, 2008 at 22:39:43

It would be nice if they had my school do something for this. (Ringling College of Art and Design) There is tons of talent here and it is a well recognized school. But sense this contest is based on the the city these schools are in, I could see why we might not be considered. Sarasota is definitely not as big as L.A or Miami. It's quite the opposite.

Posted by: EllenDolansHot on July 29, 2008 at 23:14:40

I love the Spirit and I'm dreading the movie. Please Baby Jesus, let me be wrong.

Posted by: A-Dub on July 29, 2008 at 23:50:58

i go to the AI of new york city and let me tell you that the teacher that is in charge of the group here is driving all the Video Majors crazy, she has no freakin' idea what shes doing(she knows nothing of film making), and because of her product that comes out of here will be sub-par. the video students here had great pitches for this project and she shot down every good one.

Posted by: DEADPOOL FOR LIFE on July 30, 2008 at 00:05:21

I was kind of wondering why SCAD wasn't on there either.

Posted by: A-Dub on July 30, 2008 at 00:13:09

thats what im feelin

Posted by: firelord on July 30, 2008 at 08:35:51

Everyone should ignore the Sin City/300 factor. We'll probably see similarities, but I think Miller has enough respect for Eisner to not change the spirit (no pun intended) of the property.

Posted by: kirbzilla on July 30, 2008 at 09:16:07

@ Kill all .... Oh I get it now your a child. I mean you must be. I'm terrible sorry I thought I reprimanding a full grown adult behaving socially questionable but now that I read your response I can see your a small child whose mother does not monitor what her son/ daughter does on the Internet. You gotta be careful, there are bad men out there. Okay? Poor thing.

Posted by: Kill All Firsters on July 30, 2008 at 14:23:39

@kirbzilla no offence im just glad u stopped sayin you know what...also i dont care what you think of me i just want you to know that i am serious and i will not end my war for anyone

Posted by: jrobert on July 30, 2008 at 15:15:16

I always wanted to go to a art school.I`m a aspiring writer and artist myself who`s returning to college next year and I think that the more kids that can develope a interest in comics and the arts through school the better.In the past so many people acted as if reading comics were something to be ashamed of as if they were solely for children.Nonsense.Some of the smartest people around are comicbook fans.Don`t take my word for it read The Physics Of Superheroes by physicist Dr.James Kakalios.Non-fans and naysayers forget that comics are a form of literature because you still have to be able to read to read comic books after all.Most of the words I know I learnt from reading comics.

Posted by: KILL ALL FIRSTERS on July 30, 2008 at 15:52:37

Oh, for crying out loud. If you guys can't differentiate the real me vs. some boob duping my name, then you need to be paying closer attention.

"im just glad u stopped sayin you know what..." As if I'd demonstrate such a functional illiteracy in anything I wrote. Please.

kirbzilla, if you're looking for "intelligent" commentary, then you've come to the wrong place, my friend. The very, very wrong place.

Posted by: KILL ALL FIRSTERS on July 30, 2008 at 15:59:09

...and yes, the involvement of the Art Institute schools demonstrates a pretty narrow field of vision on the part of Lionsgate. The Fashion Institute? SCADs a good call, so's SVA. They could also try Pratt, RISD, Portfolio Center, CalArts and The Ringling School. The Art Institute schools are a joke. And a ripoff.

Posted by: matt on July 30, 2008 at 21:53:30

no academy of art in SF? clearly they went with the weaker school in SF. The institute, wadda joke.

Posted by: jimmyboy on July 30, 2008 at 22:34:38

academy of art? what the hell have you guys produced? you haven't won anything. University of Texas rules. look what we've won all these years. pretty much everything.

Ringling is a bunch of clowns who got kicked out of clown college.

Come to Texas all you wanna-bes. You better include us when you talk about kick ass schools.

Posted by: Dagon22 on July 31, 2008 at 22:14:05

Lionsgate=FAIL.

Eisner taught at SVA for a while, as someone mentioned earlier. I can't inderstand why that and other schools offering classes in cartooning or sequential art weren't involved in this. Poor Billy E. must be rolling in his grave right now...

Posted by: Jammin Z on August 1, 2008 at 00:09:29

@KILL ALL FIRSTERS

It's pretty ignorant to classify all students from Art Institutes participating in the campaign as jokes. You don't know what any of them are capable of. That's just like em saying you're a complete waste of an existence and a complete joke yet not even knowing what you look like.

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