The Dark Knight to Set Blu-ray Shipping Record

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The Dark Knight to Set Blu-ray Shipping Record

November 7, 2008

Warner Home Video's The Dark Knight is expected to ship more than 1 million Blu-ray Disc units to retail for its Dec. 9 street date, which is believed to be a first for the format.

Video Business says earlier in the quarter, Paramount Home Entertainment said its Iron Man sold 500,000 Blu-ray copies in its first week on shelves, but it's unclear how many units the studio shipped.

For much of the past year, Blu-ray copies averaged 5% to 10% of a title's sales. Recent features, including Warner's Speed Racer and Journey to the Center of the Earth reached more than 10%, and Universal Studios Home Entertainment's The Incredible Hulk hit more than 14%.

Iron Man's Blu-ray version represented as much as 30% of sales at some retailers, though overall it was closer to 10%.

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Posted by: Aeghast on November 7, 2008 at 15:46:42

^ well, if you got the money..

Posted by: its true tim is better.....but jon tom smells bett on November 7, 2008 at 15:47:00

just another record tdk will destroy

Posted by: ChuJong on November 7, 2008 at 15:49:55

Too bad I don't have a Blu-ray player. :(
However, I'll definitely get the DVD version when it comes out.

Posted by: The R-dale Cowboy on November 7, 2008 at 16:12:10

The Dark Knight is the top selling Blu-ray already. It hasn't even been released yet but every week it gets more preorders than any available tittle except for the first two weeks Iron Man was out and the first week The Incredible Hulk was out.

Posted by: nice on November 7, 2008 at 16:26:14

i don't have a blu-ray player but i'm gettin this on regular AND blu-ray!!!

Posted by: Gigli on November 7, 2008 at 16:31:52

I got the money!

Posted by: James B. on November 7, 2008 at 16:37:59

They are giving that movie too much hype

Posted by: wilyking on November 7, 2008 at 16:43:21

I am buying like 10 copies of DVDs of The Dark Knight in all the formats.

Posted by: Frerezar on November 7, 2008 at 16:47:50

hopefully you intent to give some of them away. if not i feel bad for you, really

Posted by: EmilyEmily on November 7, 2008 at 16:54:55

sweeeeeeetttt

Posted by: Ken on November 7, 2008 at 17:09:41

Of course! The movie was great! But in light of this coming recession, it is funny that they are still predicting such a huge turnout.
Wiser purchases would be video games. They are more interactive than dvds are, and can be played multiple times with different outcomes. Especially fighting and sport games.
Seriously guys you are going to feel the crunch soon!

Posted by: Ken on November 7, 2008 at 17:11:33

Ang Lee's Hulk?!?!

Why??????

Are you rich and just like burning your cash?

Posted by: ander on November 7, 2008 at 17:12:34

that wont be enough. not for the first week.

Posted by: blu-ray all the way!!! on November 7, 2008 at 17:18:53

i really feel sorry for all of you that won't be watching this on blu. u can keep u're standard copies for yourself, i'll be watching this in high definition, a picture so clear you'll see the paint dripping off of the joker's face. u poor, poor bastards.

Posted by: M. Bison on November 7, 2008 at 17:21:44

Man, that is amazing that The Dark Knight will sell over 1 Million Blu-ray DVD copies I am going for the 3-disc DVD right now, and when I get a blu ray DVD player I will buy The Dark Knight, Ironman and The Incredible Hulk all on Blu-ray disc. Plus, I plan to buy Batman Begins, Superman Returns, Spiderman 3 all there earlier superhero projects that came out years ago. I saw Spiderman 3 on Blu-Ray disc and the film looks amazing. I wonder how Ang Lee's Hulk film looks on Blu-Ray I will have to buy it to find out.

Posted by: Melvin White on November 7, 2008 at 17:29:09

So, wait... You're saying I SHOULDN'T compile all the Youtube clips I've downloaded into a bootleg copy of the movie? They're actually going to release the movie ON DISC??
Wow.

Posted by: Jeramy PBF Studios on November 7, 2008 at 17:32:39

Best movie ever.

Posted by: blu-ray all the way!!! on November 7, 2008 at 17:39:18

how can anyone say blu-ray is overpriced hype??? better picture, more extra features, and better sound??? and to top it all off, it works with HDTV's which is what u're gonna end up buying when u buy your next tv.

dumbasses!!!

Posted by: ashy larry on November 7, 2008 at 17:54:49

Posted by: ahnuld on November 7, 2008 at 18:31:04

Over priced hype?? 1.get a real job so its not over priced . 2. its the future!

Posted by: D-MAN on November 7, 2008 at 18:15:08

Not the best movie.But I will buy it on dvd.

Posted by: ahnuld on November 7, 2008 at 18:31:04

so. half of the overpriced discs will sit on the shelves or be packaged with a bluray player trying to get people to by into the overpriced hype.

Posted by: hjak on November 7, 2008 at 18:31:14

dark knight 4eva betta cast betta story intense iron man had sum racism in it dark knight was more inteligent

Posted by: M. Bison on November 7, 2008 at 18:35:26

EmilyEmily you're sweet babygirl everytime I see your name I cringe let's talk about what is going on with our friends here okay. I love youuuuuu Emily,!!!

Posted by: MakeMineMarvel on November 7, 2008 at 18:35:58

I thought TIH was the better movie in 2008.The overhype DK didnt do anything for me.So I will just wait for the price drop to come.

Posted by: M. Bison on November 7, 2008 at 18:38:48

MakeMineMarvel, would you agree that The Incredible Hulk was the best action based film of 2008 and The Dark Knight the best story based film in 2008. I agree Ahhahahahahahahahahh!!! ha ha haaaaaaaaaa!!! And I thought my jokes were bad. Heath Ledger The Joker 1979-2008 R.I.P We will all miss you Heath Joker was your best performance since Jack Nicholson's Joker in 1989 opposite Michael Keaton and Christian Bale opposite yourself.

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