Watch a Walking Dead Negan Featurette

Meet Negan in a new Walking Dead video.

Jeffery Dean Morgan’s up at bat in a new Walking Dead Negan featurette

AMC has just released a new The Walking Dead Negan featurette, wherein star Jeffrey Dean Morgan explains why fans are going to grow to hate him very quickly. Check out the Walking Dead Negan featurette in the player below and catch the show’s season seven premiere this Sunday, October 23 at 9:00 p.m. ET/PT.

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Following the events of the controversial season six finale, the new episode 7×01 (titled “The Day Will Come When You Won’t Be”) will reveal the survivors of that event as they find themselves going forward.

As in previous seasons, the show’s seventh season of 16 episodes will air in two parts, with the first eight episodes kicking off Sunday with the final eight returning February 2017.

The Walking Dead stars Andrew Lincoln (Rick Grimes), Steven Yeun (Glenn), Christian Serratos (Rosita), Norman Reedus (Daryl Dixon), Danai Gurira (Michonne), Michael Cudlitz (Abraham), Lauren Cohan (Maggie), Sonequa Martin-Green (Sasha), Ross Marquand (Aaron), Chandler Riggs (Carl), Josh McDermitt (Eugene), Tom Payne (Jesus) and Khary Payton (Ezekiel). Scott M. Gimple serves as showrunner and executive producer along with series creator Robert KirkmanGale Anne Hurd, Dave Alpert, and Greg Nicotero.

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If you missed the most recent season of The Walking Dead (or if you just need a refresher), be sure to check out our season six recaps.

How do you think the TV show Walking Dead Negan will compare to the comic book Walking Dead Negan? How closely do you want to see Jeffrey Dean Morgan’s take on the character mirror the source material? Share your thoughts in the comments below!