A Ghostbusters Lyft promotion lets you ride in the Ecto-1 in select cities July 1 – 2
Want to take a ride in the Ecto-1? If you live in New York City, San Francisco, Los Angeles, Boston or Washington DC, you may be in luck! A Ghostbusters Lyft promotion is set to launch this weekend in celebration of Paul Feig‘s new Ghostbusters movie. A partnership between Lyft and Sony Pictures will bring “Ghost Mode” to riders July 1 and 2.
Between 10:00am and 8:00pm on Friday and Saturday, riders can toggle into Ghost Mode and request a free ride in an Ecto-1 car. Ghost Mode will feature both original Ecto-1’s from the new film as well as replicas.
Lyft passengers who catch a ride in Ghost Mode will also have the chance to take home in-car swag and giveaways, such as Hi-C Ecto Coolers and Ghostbusters-themed Twinkies by Hostess. Two lucky winners will take home the grand prize of two tickets each to the Ghostbusters World Premiere in Los Angeles on July 9th.
“We’re thrilled to see such a classic franchise return to theaters with an all-new cast and characters,” said Ethan Eyler, Innovation Brand Manager at Lyft. “and are equally as excited to team up with Sony Pictures to bring the movie to the streets. Lyft loves to surprise and delight passengers with fun, memorable in-car experiences. Following the success of ‘Back to the Future’ Mode, Zombie Mode, and Prank Mode, we expect this to be the best yet.”
“Up until now, you had to be a Ghostbuster to catch a ride in the Ecto-1,” adds Dwight Caines, president, Theatrical Marketing for Sony Pictures. “In this amazing collaboration with Lyft, moviegoers all across the country will be able to experience that feeling of being a Ghostbuster. No matter the destination, Lyft riders using Ghost Mode will be arriving in style.”
We will be checking out the Ghostbusters Lyft promotion in person a little later today, so be sure to like us on Facebook for our Facebook Live video report! In the meantime, you can check out a Ghostbusters Lyft promo video in the player below.