If you got a chance to see Thor: The Dark World in theaters, you got a first look at the new design for the Marvel Studios logo. Marvel has now brought the video, which features music from Brian Tyler, online and posted quotes from Marvel Studios President Kevin Feige about the new look. Here’s an excerpt from the interview followed by the logo clip.
“We designed the very first Marvel logo for the first Spider-Man film,” remembers Feige. “We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.”
The new logo will appear in front of all of Marvel’s films as well as “Marvel’s Agents of S.H.I.E.L.D.”
“The key was, we really loved that old flip logo,” the Producer remarks. “We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.”