Marvel Targets Teen Romance with She-Hulk and Rogue Novels

Hyperion Books and Marvel Entertainment today announced plans to partner and publish novels that focus on some of their most popular female characters. The first two books, “Rogue Touch” and “The She-Hulk Diaries,” will hit shelves in June. Check out the cover art below along with the official synopses.

She-Hulk, Marvel’s much-beloved comic book heroine who shares her cousin Bruce Banner’s ability to transform into a hero of incredible power, comes to life in a page-turning novel. In The She-Hulk Diaries, Jennifer Walters, aka She Hulk, juggles climbing the corporate ladder by day and battling villains and saving the world by night—all while trying to navigate the dating world to find a Mr. Right who might not mind a sometimes-very big and green girlfriend.

The second novel, Rogue Touch, features one of the most popular X-Men characters, Rogue, a young woman trying to navigate the challenges of everyday life and romance—except that her touch is deadly. After accidentally putting her first boyfriend in a coma, she runs away from home where, she meets the handsome and otherworldly James and sparks fly. Like Rogue, however, James’ life is hardly simple. To elude his mysterious and dangerous family, James shaves his head, dons all black. Stealing a car, they head out on the highway and eventually, Rogue has to decide whether she will unleash her devastating powers in order to save the only man alive who seems to truly understand her.

The announcement was made by Hyperion’s Editor-in-Chief Elisabeth Dyssegaard. Of the deal, Dyssegaard says, “Marvel has had tremendous success with recent hit movies and we think it’s a great time to explore what happens to super heroines when they are dropped into traditional women’s novels.”

“It’s exciting to see Hyperion bring two of our most beloved female super heroes, Rogue and She-Hulk, to life in ways you’ve never seen before,” said Ruwan Jayatilleke, Associate Publishers/SVP, Marvel Entertainment. “Whether you’re a long time fan of Marvel or new to our Super Heroes, these novels deliver exciting stories that will capture your imagination.”

Marvel previously attempted to use books as a way to reach a female demographic with 2003′s “Mary Jane,” based on the “Ultimate Spider-Man” version of the Mary Jane Watson character.