Marvel’s The Avengers to Crossover with… General Hospital?

In a strange bit of corporate synergy, Marvel announced today that this Wednesday’s episode of ABC’s “General Hospital” will feature a crossover of sorts with Marvel’s The Avengers.

“Spinelli (Bradford Anderson) attends a movie screening, along with Matt (Jason Cook) and Cameron (Braeden Walkes),” reads the official description. “…while contemplating his theory who killed Dr. Lisa Nikes.”

A very similar advertising tactic was employed in 2009 when the release of James Cameron’s Avatar was promoted on an episode of “Bones,” making use of the film’s star and series regular Joel David Moore. Of course, the Marvel Universe isn’t a stranger to unlikely crossovers: Spider-Man visited the set of “Saturday Night Live” in 1978 in “Marvel Team-Up #74,” Stephen Colbert appeared just a few years ago in the pages of “The Amazing Spider-Man” #573 and The Avengers themselves went to a David Letterman taping in issue #239. Marvel even crossed over with a soap opera before during a 2006 promotion with “Guiding Light.”

“General Hospital” airs weekdays at 3:00pm ET/2:00pm PT on the ABC Television Network.