Zenescope Entertainment has announced that actress Lena Headey (HBO’s “Game of Thrones”), will be joining the “Grimm Fairy Tales” animated series to voice the lead character, Sela Mathers. This announcement comes on the heels of another actress, Briana Evigan (Step Up 2), having joined the project last week.
The “Grimm Fairy Tales” animated series will be based on Zenescope Entertainment’s popular comic book series of the same name. What makes this situation unique is that Zenescope has teamed with Titmouse Animation Studio and director Jon Schnepp (“Metalocalypse,” “The Venture Bros.”) to bypass the traditional film studio system by seeking funding for the animated series through popular website Kickstarter.com. The project is live on Kickstarter now until May 1st, 2012 and has a pledge goal of $175,000.
“We set the goal of the animated series at 175K because we wanted to give our fans and those supporting the Kickstarter a high-quality product,” explains Zenescope Marketing Manager Stephen Haberman. “We’re hiring Titmouse, one of the premiere animation studios in the world, to handle the animation. We have Jon Shnepp directing and now with Lena and Briana joining the project, we’re able to take it to another level.”
“Crowd-funding can be a powerful tool. We’ve seen some really projects find funded through Kickstarter and it’s a game changer,” said Zenescope’s Editor-in-Chief, Ralph Tedesco. “It gives us a chance to make this series the way our fans want to see it be made. We’re about a third of the way there with funding and hopefully now with the all of the talent we’ve brought on board fans will see that this can be an amazing project to back.”
“Grimm Fairy Tales” is an ongoing horror/fantasy comic book series by Zenescope Entertainment that started publication in 2005. The series presents reinventions of classic fairy tales with modern twists and expanded plots. The story revolves around Sela Mathers, a Professor of Literature who has been given the ability to drastically affect people’s lives by teaching them morality lessons through fairy tales.
You can check out the video announcement about Lena Headey joining the project below!