Warner Bros. Consumer Products has sent us the full details for the products that will be promoted at upcoming Toy Fairs for The Dark Knight Rises. You can view all the images by clicking here and the press release below also covers several other lines like The Hobbit and TV properties:
The Bat-Signal has summoned “The Caped Crusader” to an adventurous Toy Fair season. Warner Bros. Consumer Products (WBCP) is showcasing a powerful roster of global licensees in support of the studio’s unparalleled portfolio of entertainment properties, led by this summer’s blockbuster film The Dark Knight Rises. The epic conclusion to filmmaker Christopher Nolan’s phenomenally popular Batman trilogy, The Dark Knight Rises, hits theaters July 20, 2012, and will be accompanied by a bevy of products from DC Comics master toy licensee, Mattel, and many other toy partners.
“We are heading into this year’s toy fairs with an impressive and diverse portfolio of partners converging upon a remarkably robust slate of content,” said Brad Globe, president of Warner Bros. Consumer Products. “Batman is a perennial success in the toy category, but when we have a film like The Dark Knight Rises driving so much anticipation, it creates global excitement for new products, especially toys and collectibles.”
“Batman is among the most iconic super heroes in popular culture, and this year’s merchandise program, highlighted by The Dark Knight Rises, reflects the incredible legacy of Christopher Nolan’s trilogy, as well as the longevity of the character over the course of time and across all forms of entertainment,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products.
As a master toy partner, Mattel will unveil an exciting Batman toy collection across a range of categories including action figures, vehicles, playsets and collectible figures. Mattel’s broad offering incorporates their highly anticipated Movie Masters™ line for the older fans and serious collectors which captures the superior accuracy and details of the characters from The Dark Knight Rises. In addition, the authentic film-inspired toys introduce the innovative play technology QuickTek™, which offers snap-and-slide armor and accessories.
Mattel also plans to introduce the evergreen Batman Power Attack™ line that is designed to maintain the super hero’s momentum this year, and beyond. Additionally, Mattel will reach the youngest of Batman fans with Fisher-Price’s range of DC Super Friends Imaginext® toy line, which is already a huge hit in the U.S., U.K. and Spain, and is set to expand across Europe.
WBCP is also proud to build on its long-standing relationship and success with LEGO, the official partner in the construction category, with a myriad of new product offerings for the entire DC Universe Super Heroes line. Included within the new line are DC Universe inspired construction sets, mini-figures and buildable characters for great build-and-play adventures.
The world of DC Comics offers something for fans of all ages as WBCP and its partners gear up with a host of product lines including preschool games featuring DC Super Friends from Wonder Forge; a signature line of premium collectibles, art prints and articulated figures from Sideshow Collectibles; and a wide range of costume products from Rubie’s Costume Co., based on the entire DC Comics portfolio, including The Dark Knight Rises. With additional product support for The Dark Knight Rises, Funko will introduce their fun stylized plush and vinyl collection; Mezco will unmask colorfully detailed vinyl figures; and Hornby Hobbies will rev it up with a Scalextric limited edition Batman Tumbler vehicle; among many others.
WBCP Partners with Licensees in Support of Additional Blockbuster Properties
“While Batman leads the way for us this year, we are also excited to have one of the most diverse portfolio of toy partners that we’ve had in some time– and the content to support them. We have a great animated series offering including The Looney Tunes Show, Scooby-Doo! Mystery Incorporated, ThunderCats and the new DC Nation block featuring Green Lantern: The Animated Series and Young Justice, all on Cartoon Network, as well as the highly-anticipated films The Hobbit: An Unexpected Journey in December 2012 and The Hobbit: There and Back Again in December 2013,” added Globe.
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