News

Sherlock Holmes Viral Campaign Kicks-Off
Source:Warner Bros. Pictures
August 20, 2009


Warner Bros. Pictures has kicked-off a viral campaign for the Guy Ritchie-directed Sherlock Holmes, starring Robert Downey Jr., Jude Law, Rachel McAdams, Mark Strong, Eddie Marsan and Kelly Reilly.

You can go here to check out the viral site. To access the site, type in "IRENE" (for Rachel McAdams' character Irene Adler) in the boxes and you'll get taken to a video of a hooded man, followed by page where you can sign up your e-mail for further updates.

The mystery action adventure opens in theaters on Christmas Day.

| 14 comments | Add a comment




Comments

Posted by: SHARK on August 20, 2009 at 23:54:01

sweet


Posted by: movie buff on August 21, 2009 at 00:56:08

NICE!!!!


Posted by: Mycroft Holmes on August 21, 2009 at 04:09:49

Well let's hope this will satisfy most of our expectations.


Posted by: Jeramy PBF Studios RedbeardsBooty.blogspot.com on August 21, 2009 at 04:31:41

Viral-marketing is so much fun.


Posted by: Paz on August 21, 2009 at 11:39:48

If they can count Batman as a Superhero there should be no problem with Sherlock Holmes.


Posted by: SHH on August 21, 2009 at 11:55:40

The movie is partly based on a comic. We're not going to mention that in every news item.


Posted by: Bat-Gasm on August 21, 2009 at 16:31:59

Batman is not a superhero. He is a crime fighter.


Posted by: ben on August 21, 2009 at 17:33:52

should have been coogan


Posted by: two-ton-tony on August 21, 2009 at 18:45:31

No no no..batman is a detective.


Posted by: toddweaverly on August 22, 2009 at 09:41:48

IRENE is the password


Posted by: Bigpapa13 on August 22, 2009 at 14:46:46

The hooded man talks about "To Know, To Dare, To Will, To Be Silent"....these are the basic tennants of witch craft. Could mean something. Also, both Holmes and Batman are superhero's by definition.


Posted by: HOLY ****!!!!!! on August 22, 2009 at 17:13:42

Elementary! The man in the hooded mask is none other than the renowned actor, Ewan McGregor, My dear Watson.


Posted by: ewan mcgregor? on August 24, 2009 at 23:54:33

clearly this is not Ewan Mcgregor. It's embarrassing that anyone would think so!!!!


Posted by: Mike LaFontaine on August 26, 2009 at 11:08:22

Wha' Happened?


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