Brandweek reports that Earvin "Magic" Johnson will take on the Fantastic Four in a NBA-20th Century Fox effort promoting the movie and the playoffs.
An integrated campaign, via Fox and NBA Entertainment, breaks this week anchored by a TV spot in which Johnson goes one-on-one with each of the four lead players: Michael Chiklis (Ben Grimm/The Thing), Jessica Alba (Susan Storm/The Invisible Woman), Ioan Gruffudd (Reed Richards/Mr. Fantastic) and Chris Evans (Johnny Story/The Human Torch). Magic dons his Lakers' uniform and is the super star he was during his multi-championship playing days. Each of the Fantastic Four use their super powers, via special effects, to try to shut Magic down: The Human Torch tries to scorch him, The Invisible Woman disappears, etc. Ultimately, Chiklis utters the NBA tag, "I love this game." The spot will run through the playoffs on TNT, ABC, ESPN and NBA-TV.
Visit the link above for more on a NBA.com sweepstakes and upcoming Fantastic Four specials.
Read more about: