Twentieth Century Fox's action-adventure Elektra, which opens here on Friday, is already capturing audiences with a ground-breaking online strategy game. The Elektra Ninja Assassin Game has logged a phenomenal 30,000 hours of game play all over the world since its debut last November, with users from 163 countries.
The enormous success of the Ninja Assassin Game is attributable to its unique concept and its broad appeal. The game gives users an exclusive "sneak peek" at the Elektra characters by introducing their personalities, powers and skills. By assuming a role from the film, players become immersed in Elektra's story. The game allows as many as three players from opposite ends of the globe to battle each other in a tactical fight simulator. It is the first of its kind to be offered in nine languages. Ninja Assassin's interface features an online chat capability, enabling real time communication within the global user base.
The Ninja Assassin Game's accessibility and popular comic book theme have made it a hit among casual players. Since the game offers more sophisticated game play and higher production values than typical web-based games, it has gained a dedicated following among hard-core gamers as well. With such a wide and diverse global audience, Elektra Ninja Assassin has become an online destination in its own right.
Source: 20th Century Fox
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