While Warner Bros.' estimate for Friday made it seem like "Harry Potter and the Prisoner of Azkaban" broke the opening day record set by Spider-Man, that is not the case.
Weekend results show that "Harry Potter" actually made $38.2 million from 3,855 theaters on Friday which does not top Spidey's record of $39.4 million from 3,615 theaters on May 3, 2002.
Spider-Man also still holds the record for best opening weekend with $114.8 million. "Harry Potter" earned $92.6 million this weekend, which was also topped by "Shrek 2" which made $108 million its first full weekend.
"Shrek 2" did break another one of Spidey's records, however. The animated sequel reached the $300 million mark in 18 days, while Spider-Man took 22 days to do so.
Meanwhile, 'Pinball Wizard' sent this about another tie-in commercial...
There's a new Keebler cookie commercial featuring Spider-Man in it. There's no footage from the movie in it, but there are a few shots of Spidey. The commercial begins with some of the Keebler Elves entering a room in their Tree/Factory and hiding a huge spider web. Apparently, Keebler is putting out special Spider-Man fudge-striped cookies, with the cookies shaped like webs. The commercial ends with one of the Elves saying "My cookie sense is tingling."
And 'Spidey-Spence' sent us this picture of some more Spidey items that are on the way...
Source: Box Office Mojo
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