Hasbro, Inc. comes to Toy Fair â€™09 with a powerful and versatile portfolio of brands with a focus on providing unique forms of entertainment for children and families at a great value.
From board games to action figures, and from live action movies to online game play, Hasbro is focused on providing something for virtually every taste and age group to enjoyâ€¦any time, any where.
Leading the way are the highly anticipated live-action movies, TRANSFORMERS: REVENGE OF THE FALLEN, the follow-up to the 2007 blockbuster TRANSFORMERS; and G.I. JOE: THE RISE OF COBRA, based on Hasbroâ€™s legendary G.I. JOE VS. COBRA saga.
â€œHasbro enters 2009 with an incredible array of entertainment and products for consumers of all ages,â€ said John Frascotti, Hasbroâ€™s Chief Marketing Officer. â€œIn challenging economic times, people often turn to brands and experiences that they know and trust. We are confident that many of our new and re-imagined brand offerings this year will resonate well with consumers around the world as we continue to inject creativity and innovation into some of the worldâ€™s most classic and popular brands.â€
Brand highlights include:
GI JOE: THE RISE OF COBRA Movie Line
In 1964, the introduction of Hasbroâ€™s G.I. JOE line created the â€œaction figureâ€ category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro. The film focuses on an elite G.I. JOE team that uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer DESTRO and growing threat of the mysterious COBRA organization.
Hasbroâ€™s 2009 product line allows fans of all ages to capture the excitement of the movie and recreate it in their own homes. The line features dozens of action figures, vehicles based on the film and the SNAKE EYES ROLE PLAY SET, which gives fans the gear needed to â€œbecomeâ€ the legendary Ninja character.
TRANSFORMERS: REVENGE OF THE FALLEN Movie line
This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when â€œROBOTS IN DISGUISEâ€ once again invade movie theaters around the world. The new DreamWorks Pictures and Paramount Pictures live-action movie TRANSFORMERS: REVENGE OF THE FALLEN debuts June 26, 2009 and continues the story from the 2007 worldwide blockbuster film that finds two warring factions of robots colliding in a major battle on planet Earth. In 2009, Hasbro continues the legacy with its new line of movie-based TRANSFORMERS toys that capture the action and excitement of the new film. Fans will love the new action figures in multiple scales and kids can pretend to be a TRANSFORMERS robot by wearing the new BUMBLEBEE MOVIE VOICE MIXER HELMET. Additionally, coming in the fall, young fans will enjoy TRANSFORMERS R.P.M.â€™S MINI-VEHICLES, a new line of miniature, non-converting TRANSFORMERS-themed vehicles.
STAR WARS CLONE TURBO TANK
(Approximate Retail Price: $99.99; Ages: 4 & up; Available: Fall 2009)
The next generation of STAR WARS fans are being introduced to the STAR WARS galaxy via the must-see animated series STAR WARS: THE CLONE WARS airing on Cartoon Network. As a follow-up to the popular AT-TE vehicle that topped Christmas lists in 2008, the CLONE TURBO TANK is an enormous field vehicle from the animated series, designed to transport up to twenty clone troopers (sold separately) into battle. The TURBO TANK features electronic sounds, running lights, phrases from the animation, a hidden, launchable speeder bike and a removable command center.
WOLVERINE ELECTRONIC CLAW
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2009)
On May 1, 2009, Hugh Jackman reprises his highly praised portrayal of WOLVERINE in the new X-Men Origins: Wolverine movie from 20th Century Fox. Now you can pretend to be Wolverine, the next Marvel superhero to get the big-screen treatment. Slip on the WOLVERINE ELECTRONIC CLAW to act like the most intimidating of all the X-Men. The retractable claw includes iconic WOLVERINE phrases and sounds.