The Dark Knight Social Media Microsite Launched

To promote the DVD and Blu-ray Disc release of The Dark Knight on Tuesday, Warner Home Video International and PPC Interactive – part of The Picture Production Company – have created a first of its kind ‘social media microsite.’ Launched today, the new site houses a wealth of Batman-themed tools for fans to use on their profiles across the social web.

The social media microsite invites fans to express their allegiance to one of the key characters in The Dark Knight using a variety of customisation tools. Turning a profile picture into Batman or The Joker or grabbing a themed skin for your MySpace profile, blog or Twitter page are just some of ways fans can engage with the movie through My-DarkKnight.com.

Source: Warner Home Video International, PPC Interactive