Iron Man has posted the strongest first-week sales total of any new release this year, with distributor Paramount Home Entertainment selling 7.2 million DVDs and more than 500,000 Blu-ray Discs.
The Hollywood Reporter says Day One Blu-ray Disc sales alone amounted to 260,000 units, a single-day record, according to the studio.
In just one week, Marvel Studios’ Iron Man has already become the best-selling Blu-ray title all year. The title also spiked total weekly Blu-ray Disc sales to record heights.
The sales frenzy easily pushed Iron Man to the No. 1 spots on Nielsen VideoScan’s First Alert sales chart, the Blu-ray Disc sales chart, and Home Media Magazine’s video rental chart for the week ending Oct. 5.
Source: The Hollywood Reporter