Time Warner Cable today announced the launch of a promotional campaign for the company’s Road Runner Turbo High Speed Online service in partnership with Warner Bros. Pictures’ upcoming live-action, high-octane family adventure Speed Racer. The campaign will leverage Time Warner Cable’s VOD platform and RoadRunner.com providing exclusive content and a sweepstakes giving visitors the chance to win a Mazda Speed3.
“We are very excited to partner with Warner Bros. and their new film ‘Speed Racer,'” said Sam Howe, Chief Marketing Officer for Time Warner Cable. “The Road Runner vs Speed Racer spots are created in the same visually stunning style used in the movie and tie together this highly anticipated film with our premier High Speed online service, Road Runner Turbo. We are giving viewers the ability to see exclusive content and a chance to win a new car.”
Through May 30, 2008, Time Warner Cable will run a series of spots featuring a race between Road Runner and Speed Racer. These cliffhanger spots will drive viewers to RR.com/speedracer, where visitors can participate in the sweepstakes and view Speed Racer related content, including the movie’s trailer, behind-scenes footage, movie outtakes, cast bios, extras, online games and bloopers.
Available on Time Warner Cable VOD will be an exclusive 20-minute mockumentary, film trailer, behind-scenes footage, and cast interviews. This content will be available in the VOD category Entertainment on Demand and HD on Demand.
Source: Time Warner Cable