Brandweek has published an extensive article on the upcoming product tie-ins for The Dark Knight. Here’s a clip:
Pizza giant Domino’s, in its first feature film link, joins General Mills, Nokia, Hershey, Comcast, Microsoft’s Xbox and the California Milk Processor Board to co-promote the film, which again stars Christian Bale, Michael Caine, Morgan Freeman and Gary Oldman. Design house Giorgio Armani even gets in the picture, using its sleek wardrobe of Batman’s alter ego Bruce Wayne as a centerpiece for Dark Knight-themed print ads in fashion magazines.
Lots more on the products here!
Source: Brandweek
