Hasbro has announced the products it will be presenting at New York’s annual American International Toy Fair this week. The line-up includes The Incredible Hulk, Iron Man, Transformers and Spider-Man items:
THE INCREDIBLE HULK
For nearly 50 years, Marvelâ€™s The Incredible Hulk has been one of the most popular and recognizable Super Hero characters in the world. As Hulk fans await Bruce Bannerâ€™s alter ego smashing back into theaters on June 13, 2008 in Marvel Studiosâ€™ The Incredible Hulk, Hasbro unveils a monstrous new series of toys, games, and collectibles inspired by the movie. Highlights from the strong toy line-up include the ultimate Hulk role-playing toy HULK SMASH HANDS, (Approximate retail price: $19.99; Ages 3 & up; Available: May 3, 2008)movie action figures that appeal to kids and collectors alike, and even a singing and dancing HULKEY POKEY HULK plush figure that shows a more cuddly side of the Super Hero for the pre-school crowd. (Approximate retail price: $29.99; Ages: 18 months & up; Available: May 3, 2008)
Marvel Studiosâ€™ big screen adaptation of Marvelâ€™s legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year. The toy line features items for kids who are just discovering the Iron Man fantasy as well as diehard collectors. Highlights from the line-up include the REPULSOR-POWER IRON MAN action figure, styled after the characterâ€™s Mark III armored suit (Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008) and the IRON MAN N.R.F. 425 BLASTER that features10 rapid-fire repulsor darts and even comes with FLYPAPERâ„¢ Iron Man targets and poster and to enhance every childâ€™s Iron Man roleplaying experience. (Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008)
After his blockbuster movie sequel in 2007, Marvelâ€™s ever popular wall-crawling, web-spinning Super Hero is back in full swing this year, serving as the inspiration behind a web of new Hasbro Spider-Man toys, including a line based on the new animated TV series, â€œThe Spectacular Spider-Man.â€ The crown jewel of Hasbroâ€™s 2008 Spider-Man lineup includes the first-ever Spider-Man toy that actually scales walls, REMOTE CONTROL WALLCRAWLER SPIDER-MAN (Approximate Retail Price: $49.99; Ages: 5+; Available: Fall 2008). For kids wanting to join Spidey in his crime-fighting escapades, Hasbro offers the SPINNING WEB BLASTER. And action figures featuring characters from The Spectacular Spider-Man join new offerings of action figure heroes and villains from the entire Spider-Man universe.
In 2008, Hasbro will build on the buzz generated by last yearâ€™s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. In addition, the TRANSFORMERS brand returns to its origin as an animated series with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. Co-produced by Cartoon Network Studios, the series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME (Approximate retail price: $49.99; Ages: 5 & up; Available: Fall) along with the SHIFT TECH OPTIMUS PRIME handheld game. (Approximate retail price: $19.99; Ages: 6& up; Available: June 2008)