Paramount Pictures and Marvel Entertainment today announced that a prime advertising spot for Marvel Studios’ highly-anticipated Iron Man will air during the Super Bowl XLII face-off between the New England Patriots and the New York Giants on Sunday February 3, 2008.
Marvel.com will tease the spot on February 1, and following its TV debut at approximately 4:30 p.m. PST, the ad will be available on Apple.com, Marvel.com, and the official Iron Man website at IronManmovie.com. Additional sites, including Yahoo Sports! and ESPN.com, will carry the ad the following day.
OscarÂ® nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a kidnapped billionaire industrialist and genius inventor. Using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. The highly-anticipated action-adventure, opening May 2, co-stars Gwyneth Paltrow, Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway, produced by Avi Arad and Kevin Feige. The executive producers are Louis D’Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David Maisel.
Source: Marvel Entertainment, Paramount Pictures