Brandweek has posted more details about the upcoming promotions for Iron Man:
There’s been strong fanboy buzz on the movie since last summer’s Comi-Con, where Downey appeared with director Jon Favreau and castmates Terrence Howard and Gwyneth Paltrow, but the studio intends to take it beyond niche, starting with a splashy Super Bowl ad and extending through broad-based promotions at 6,400 7-Eleven convenience stores and global campaigns with Burger King and Audi. “The partnerships fan out across every demo,” said LeeAnne Stables, Paramount’s svp-worldwide marketing partnerships. “And they reach consumers in ways and places that the studio marketing can’t.” Some lessons from the studio’s successful Transformers deals from last summer will get a re-do here: Favreau will direct BK’s TV ads, as filmmaker Michael Bay did for the robot movie/ burger chain tie-in, and the studio will pack a dedicated Audi Web site with original Iron Man content, to an even greater degree than it did for Transformers ally General Motors.
In related news, Iron Man director Jon Favreau brought the Mark I armor to the 2008 Consumer Electronics Show (CES) in Las Vegas and you can view photos here.
Source: Advanced Dark, the reel chris