The Daily Progress reports that 7-Eleven is in talks with Sony Pictures and 20th Century Fox to promote Spider-Man 3 and Fantastic Four: Rise of the Silver Surfer:
7-Eleven also is lining up deals with the “Spider-Man” franchise in advance of the third installment in May. The promotion will feature Black Cherry Lemonade Slurpees and collectible Slurpee cups with three-dimensional graphics on the side.
Finally, the retailer plans to use the June sequel to “Fantastic Four” to promote the Slurpee energy drink it launched last year, called Full Throttle.
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Source: The Daily Progress