Spider-Man fans will get a long-awaited sneak peek at Columbia Pictures’ highly anticipated motion picture Spider-Man 3 when a new, full-length, two-and-a-half minute trailer debuts in a special unprecedented “road block” across Viacom Inc.’s brands and on the CBS Television Network on Thursday, November 9, at approximately 10:00 pm ET. Spider-Man 3, starring Tobey Maguire and directed by Sam Raimi, kicks off next summer’s moviegoing season on May 4, 2007.
The television networks airing the new trailer include BET, CBS, Comedy Central, Logo, MTV, MTV2, Spike TV and VH1, with each supporting the event with custom promotions both on-air and online. A total of 14 online destinations from Viacom’s networks are supporting the airing of the trailer, including AddictingGames.com, AddictingClips.com, BET.com, MTV.com, IFILM.com, Nick.com, ComedyCentral.com, GameTrailers.com, LOGOonline.com, Neopets.com, SpikeTV.com, The-N.com, VH1.com, and Xfire.com.
Immediately following the television premiere, a high-definition version of the trailer will be available exclusively on MTV Networks’ IFILM.com.
“The ‘Spider-Man’ franchise appeals to audiences of all ages and we wanted to find a special partner that would reach Spidey fans everywhere,” said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. “This is not only event television, but it’s event online programming and Viacom and CBS have an umbrella of world renowned brands that were a perfect match for our movie online, on cable and on network television. We couldn’t be more excited to launch this new ‘Spider-Man 3’ trailer in this innovative way.”
In Spider-Man 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. As Spider-Man basks in the public’s adulation for his accomplishments, Peter becomes overconfident and starts to neglect the people who care about him most. His newfound self-assuredness is jeopardized when he faces the battle of his life against two of the most feared villains ever, Sandman and Venom, whose unparalleled power and thirst for retribution threaten Peter and everyone he loves.
Spider-Man 3 reunites the cast and filmmakers from the first two blockbuster adventures — which have grossed more than $1.6 billion worldwide.
Source: Sony Pictures Entertainment