ifMagazine.com talked to Iron Man director Jon Favreau, who revealed what kind of story they are going with. Here’s a clip:
You are never going to have complete reality in a super hero movie, but he’s not someone who was hit over the head and became a superhero. He’s somebody through technology and his intellect creates this super persona. It makes it easier to set the film in the real world. There’s a whole geopolitical aspect to film that it’s going to be a tightrope to walk. You want to make it specific enough for our times, but not so specific that it isn’t a comic book movie. I think it’s the most true to life comic book certainly in the Marvel Universe.
You can read the full interview at the link above.