Warner Bros. Consumer Products, Warner Bros. Pictures, Legendary Pictures and Kitson are hosting an exclusive unveiling of the all-new Superman Returns apparel, accessories and fashion doll collection this evening at Kitson on Robertson Blvd. in Beverly Hills. This event is not open to the public.
In conjunction with the launch event, Beverly Hills hip boutique, Kitson is launching a charity auction of 23 sets of the new Superman Returns Superman and Lois Lane Dolls, designed and donated by Mattel and autographed by Brandon Routh and Kate Bosworth, on eBay using the eBay Giving Works program. Two sets of the dolls will also be available for silent auction at Kitson during the event. The Superman Returns Superman and Lois Lane Dolls are each packed in their own box, which is personally signed by the respective star. Each box includes an official mini-poster featuring Brandon Routh as Superman and Kate Bosworth as Lois Lane, and each set is accompanied by a certificate of authenticity. One hundred percent of the proceeds from the sale of these sets is being donated to the Christopher Reeve Foundation.
Additionally, Kitson will donate a percentage of the sales of merchandise from the event, to the foundation.
“We are thrilled that Warner Bros. is supporting the Christopher Reeve Foundation in this unique way,” said Kathy Lewis, President and CEO of the Christopher Reeve Foundation. “We are so appreciative of their unwavering support of Christopher Reeve’s vision and for celebrating his legacy. Warner Bros.’, Kitson’s and Mattel’s generosity will support our efforts to find a cure for paralysis and provide a better quality of life for those living with paralysis.”
Mattel’s new dolls will be on display at Kitson throughout the duration of the event. Beginning at 6:00pm (PDT) today, online bidders can access the autographed Superman Returns Superman and Lois Lane Dolls directly via eBay.com/SupermanReturns or ShopKitson.com. Following the event tonight and eBay auction, non-autographed www.ebay.com/supermanreturns Superman and Superman Returns Lois Lane dolls will be sold at Kitson, BarbieCollector.com, and major toy retailers nationwide.
In support of Warner Bros. Pictures’ upcoming live-action feature film Superman Returns, based on DC Comics’ classic characters, Warner Bros. Consumer Products will unveil at Kitson today a variety of high-end apparel and accessories inspired by the look and feel of the new movie, as well as the iconic S-Shield.
New products include a range of fashion apparel and accessories such as men’s and women’s t-shirts from Priorities, Junk Food and Trunk; zip front hoodies from Priorities; Swarovski crystal accessories from Madeline Beth; jewelry from GTO Designs; headwear from Drew Pearson; flip-flops from Havaianas; infant onesies from Junk Food and more.
Talent from the film including Brandon Routh (Superman/Clark Kent) and Kate Bosworth (Lois Lane) will be on hand at the event to help celebrate this exciting new product launch.
Warner Bros. Pictures’ epic action-adventure, Superman Returns will soar into theaters nationwide, beginning on June 30, 2006.
Source: Warner Bros. Consumer Products