IMAX Corporation and Warner Bros. Pictures today announced that Batman Begins: The IMAX Experience is now IMAX’s highest grossing digitally re-mastered 2D release, reaching the milestone in less than nine weeks. With total grosses of $14.5 million on 72 worldwide IMAX screens, it eclipses the record set by The Matrix Reloaded: The IMAX Experience, which grossed just over $14 million in twenty-two weeks. For the three day period from Friday, August 12 to Sunday, August 14 – its eighth weekend of release – Batman Begins: The IMAX Experience grossed an estimated $203,000 in 51 North American IMAXÂ® theatres, an increase of eight per cent over the prior weekend. The film has now achieved a cumulative domestic per screen average of nearly $215,000 and continues to show extraordinary staying power.
“The fact that Batman Begins set this box office record so quickly and continues to post great results underscores how perfectly suited the picture is for The IMAX ExperienceÂ®,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “This film’s strong performance is a key reason why IMAX’s grosses are up considerably this summer and we’re delighted so many moviegoers are exploring the origins of the Batman legend in IMAX theatres. IMAX continues to further solidify its position as the place to see the biggest Hollywood event films in both our unparalleled 2D and IMAXÂ® 3D formats.”
Source: IMAX Corporation