Video Business reports that Buena Vista Home Entertainment will release Sin City on DVD August 16 with four collectible covers–each devoted to one of the anthology-style movie’s story lines.
Sin City particularly lends itself to the strategy because of its multiple interwoven stories, said VP brand marketing Lori MacPherson.
“We knew that different fans had different story lines and different characters that really stood out as their favorite. So we thought that this would be a fun way to give everybody the package that they would want,” she explained.
Each retail location will be shipped a mix of all the covers.
“We knew with four different colors all lined up that it would create a really exciting billboard,” MacPherson said.
Source: Video Business