Variety reports that Marvel Enterprises is heading back to elementary school to distribute a six-week lesson plan for 2 million second- through fourth-graders that will promote the upcoming Fantastic Four movie.
As part of the Do Your Thing school campaign, more than 8,000 teacher guides will be sent to 6,000 predominantly public schools nationwide. At the same time, 1 million “Marvel Adventure Fantastic Four” comic books will be put directly in the hands of students.
Comic, written by educators, is geared to teach kids about the pride the Fantastic Four characters take in their interests and talents, and hence teach kids to take stock in their own talents. Accompanying lesson plan will focus on reading, science, math and visual arts. The winner of a Do Your Thing essay contest will be drawn into a “Fantastic Four” comic and will receive $1,000 in Toy Biz products.
Do Your Thing, which runs March 14-April 29, is being carried out by Cover Concepts, a division of Marvel Enterprises that is the largest distributor of materials in classrooms.