The Hollywood Reporter says that Spider-Man 2 will be getting a $100 million marketing and promotional push for its release on DVD and VHS on November 30th.
The marketing campaign for the two-disc DVD — featuring more than 10 hours of exclusive content — includes national television, print and radio advertising through January, shopping mall promotions and billboards as well as promotions with eight brand partners, according to Sony’s Columbia TriStar Home Entertainment unit.
Energizer Batteries, Embassy Suites, Activision, Orville Redenbacher, Red Baron, Crest SpinBrush and sister companies Sony Electronics and Sony Music have all signed on for one of the studio’s largest marketing and promotional campaigns for a DVD release.
Another element of the campaign will be “Spider-Man 2” TV spots and a nearly three-minute trailer featured on Regal Entertainment’s 6,000 screens.
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Source: The Hollywood Reporter