Oscar Campaign Starts Early for Spider-Man 2

The Hollywood Reporter says Sony is starting the Oscar campaign for Spider-Man 2 early…

The Academy Awards may be more than six months away, but Columbia Pictures is already trying to lure Oscar voters into the “Spider-Man 2″ web.

While most competing studios are still verifying Academy members’ addresses for the coming awards cycle, Columbia this week sent voters a coupon entitling a member and a guest to see the superhero movie on the big screen at any AMC Theaters location or at Regal Cinemas in Manhattan.

“While we will be sending an awards-season screener of ‘Spider-Man 2′ later this year,” the mailing promised, “we encourage you to visit a theater and appreciate the movie as the filmmakers intended it to be seen — on the big screen.”

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Source: The Hollywood Reporter