Elektra Moved Up a Month & Mall Promotions

20th Century Fox has moved the Jennifer Garner action spin-off Elektra up a month from February 18 to January 14, 2005. Other films currently on that date include “The Amityville Horror” remake, “Coach Carter,” “Racing Stripes,” and “Underclassmen.”

Meanwhile, the studio and General Growth Properties, the country’s second-largest shopping center owner, developer and manager, today announced the first-ever partnership between a studio and a shopping mall owner/developer.

The historic two-year partnership calls for exclusive mall marketing and promotion of Twentieth Century Fox films at 125 of General Growth’s nationwide malls through on-site consumer events. Shoppers at General Growth’s malls will get first-hand previews of current and upcoming movies from Twentieth Century Fox, along with incentives like movie premieres, free movie passes and the chance to meet the films’ stars.

The first movie slated for promotion under the General Growth/Twentieth Century Fox partnership is the highly anticipated “I, Robot” starring Will Smith. The high-tech action event film is set in the year 2035, where technology and robots are a trusted part of everyday life until that trust is broken and one man, alone against the system, sees it coming.

Other films to follow will include: “Taxi” starring Queen Latifah and Jimmy Fallon, Elektra, based on the Marvel comic superhero, and “Robots,” the next animated film from Blue Sky studios, creators of the blockbuster animated film “Ice Age.”

Source: 20th Century Fox