Variety reports that New York-based Time Warner company DC Comics has hired Gregory Noveck to the newly created post of senior VP, creative affairs… aka its “Man in Hollywood”. Here’s clips from the article…
In his new position, Noveck will be responsible for exploring DC Comics’ vast, and so far largely underused, character universe. Many of those characters — including Wonder Woman, Aquaman, and the Flash — had been gathering dust, and Noveck’s charge is to identify characters and properties that lend themselves to Warner Bros. and New Line feature films and television skeins, and to establish relationships within the creative community.
While Warner Bros. Pictures has successfully exploitedtwo DC icons in Batman and Superman (and has pics based on Catwoman, Wonder Woman and Constantine in various stages of production), “creatively, we have barely scratched the surface of DC,” said Jeff Robinov, president of production at Warner Bros. Pictures.
His mandate will be to push DC Comics characters beyond initial successes like TV’s “Smallville” and Cartoon Network’s “Justice League” and delve into the myriad characters — some cult, some mainstream — to make a variety of pics at different pricepoints, just as arch-rival Marvel Comics has done with low-budget “The Punisher” at Artisan and pricey “Hulk” at Universal.
“DC Comics is an unexplored jewel in the Warner Bros. crown,” said Kevin Tsujihara, exec VP of corporate business development and strategy at Warner Bros. Entertainment. “We have charged Gregory with fully exploring and appropriately exploiting the thousands of DC Comics characters in the company’s vast library.”
Stay tuned for what kind of projects Noveck will line up to be adapted!