Video Business has an interesting bit on how Fox Home Entertainment will be promoting the X2: X-Men United DVD release…
New York’s Central Park will be taken over by 20th Century Fox Home Entertainment before its Nov. 25 release of X2: X-Men United as part of its multimillion-dollar campaign, which is comparable to its support for Ice Age last year. The X2 TV campaign will include 10 different spots appealing to different audiences.
Hit the source link above for more on other DVD releases as well, such as The Hulk.
Source: Video Business