Activision, Inc. today announced that the company has retained legendary comic book writer Stan Lee as a consultant for the development of future video games based on Marvel characters. Lee will work closely with Activision’s studio divisions during the production process and consult on game design, as well as story and character development. Lee, who invented the modern Super Hero when he introduced such popular comic book characters as Spider-Man, the Uncanny X-Men and Fantastic Four, will bring a rare combination of expert character creation and storytelling knowledge to Activision’s Marvel- themed video games.
“Stan Lee has a legacy of creating incredibly rich characters and stories that appeal to multiple audiences from children to teens to adults,” states Lisa Gaudio, vice president of global brand management for Activision. “More than 40 years after their initial introductions, Marvel characters like the X-Men and Spider-Man continue to be top selling properties worldwide.”
Lee himself could not be more enthusiastic. “Can’t wait to get started! I’ve always been the biggest fan of Activision games and am tremendously gratified by their strong commitment to the Super Hero genre in particular,” says Lee. “I can’t think of any interactive entertainment company with which I’d rather be associated, nor can I imagine any arrangement between two parties which could be a more perfect fit.” Lee heads up his own Los Angeles- based POW! Entertainment with his producing partner Gill Champion and Arthur Liebman, head of business affairs. POW! is represented by Endeavor and has over a dozen projects in development.
Activision and Marvel Enterprises expanded their long-term, broad-based strategic alliance with the signing of a multi-year extension for their current video game licensing agreements. The expanded agreements grant Activision the exclusive rights to develop and publish video game products based on Marvel’s comic book franchises Spider-Man, X-Men, Fantastic Four and Iron Man through 2009.